There is nothing wrong with you.
Something is running you.

The business runs. The decisions get made. And if you are honest, a lot of them are not really made by you. An old program makes them for you.

I’m Alexander Plank, Mental Performance Architect. I open the door back to yourself: I help you see what is unconsciously driving you, so you have a choice again and can lead yourself. I call that Self-Command.

The pattern doesn’t stay at work

Business

Overcontrol. Firefighting. Poor delegation. Mental loops that never close.

Self

Pressure before the day starts. Guilt when resting. Never fully switching off.

Family

Physically home. Mentally still inside the business. Phone in hand, even with the people you built it for.

The same pattern shows up in all three. Which is why more discipline in one area rarely fixes it. You cannot out-discipline a protective pattern.

That is the work. Not another system, not ten more things to do. We look at what is actually driving you, in your decisions, your work and your relationships, and then you decide whether it still gets to lead. Is it really yours, or is an old program running?

My Story

In 2023 I crashed. Full burnout. Six years of Mercedes and BMW projects, building on the side, doing everything right: more work, less sleep, push through. It cost me €108,000, my health, and nearly my wife.

What I found underneath was not a discipline problem. Old protective patterns were shaping the way I worked, rested and related to the people around me. Patterns that once made sense, and no longer needed to lead. Understanding them became the foundation for the 5 Masks: the Performer, the Scanner, the Deflector, the Perfectionist, the Grip.

Today I work with founders and leaders privately, in workshops and on stage: 100+ people trained live, including workshops inside BMW and Mercedes-Benz projects, a keynote in Frankfurt in 2026, and around 17.8K people following the work on LinkedIn from 30+ countries. And I live what I sell: 6-hour days, weekends off, wife first.

The Work

Whole Founder™ – Private 1:1

Private work for founders and leaders whose business is working, but who are tired of paying for it with their energy, joy and the people they love. Together we find what is running underneath your decisions and behavior, question whether it still belongs, and rebuild the way you lead, work and switch off.

How Private 1:1 works →

The Whole Founder Gameplan™

A private, AI-guided diagnostic designed to help you identify which of the 5 Masks may be shaping your current behavior, and where to start changing it.

10 minutes. €9.

About the Gameplan →

Keynotes & Corporate

The five masks, live on stage. Keynotes and workshops on the invisible patterns beneath performance, for leadership teams that want better decision quality and sustainable performance, not another talk on time management.

Wer versteht, was schiefläuft, kann wählen, was sich ändert.

Keynotes & workshops →

Proof That Change Works

One example, not a promise: a client went from €30k months to €37–40k months while cutting seven working days down to four. What mattered most to him: two weeks in the mountains, phone in the bag. More voices, in their own words:

Remy Konimois
Remy Konimois
Founder | Access Knowledge
Alex is such a unique person. It’s rare to meet someone who’s so grounded and real, and also super sharp. A perfect combo for a mindset coach. I got to do a 2-hour problem-solving workshop with him, and I was honestly blown away by how fast he picks things up and how deeply he can shift stuff for himself. If you’re thinking about working with Alex — do it. I totally recommend him.
Ben Fisher
Ben Fisher
Founder | Habit OS
Alexander is great,
His methods have helped bring more clarity and also help prevent burnout
I would recommend him to any founder who needs more clarity over their direction and also want strategies that help prevent overwhelm
Lisa Macintyre
Lisa Macintyre
Company Owner
Alexander was a great experinece for me to talk too.He has amazing insights and made me realize a few major things that I need to address and digest. He hit the nail right on the head with many things and made me comfortable to open up and receive advice.I would highly recommend him and appreciate him.

More client feedback

A few more voices, in their own words. Click any card to view it full size.

“Being able to be present with my family, my child, and all of that is moments that are recorded on a calendar that lives here in our house.”

Jacob Pegs · video testimonial (56 sec) and quote card
Quote card with an illustrated portrait of Jacob Pegs: Being able to be present with my family, my child, and all of that is moments that are recorded on a calendar that lives here in our house.
Quote card with an illustrated portrait of Norbert Benedekffy: "Just by adding the check-ins to my calendar and asking myself those questions I felt 10x better, and could focus without being anxious."

“Just by adding the check-ins to my calendar and asking myself those questions I felt 10x better, and could focus without being anxious.”

Norbert Benedekffy
Screenshot of a client message: Hey Alex, I talked to my team about the boundaries we walked trough. No more meetings while lunch, 1 back for me and I feel way better now!

“Hey Alex, I talked to my team about the boundaries we walked trough. No more meetings while lunch, 1 back for me and I feel way better now!”

Message from a client · shared with permission, name withheld
Quote card with an illustrated portrait of C.P.: Alexander initiates in-depth processes with targeted questions, while maintaining a remarkably confident professional distance.

“Alexander initiates in-depth processes with targeted questions, while maintaining a remarkably confident professional distance.”

C.P.
Screenshot of a LinkedIn recommendation written as Alexander’s client by a business mindset coach, name redacted: Alexander is one of the most laid-back people I’ve met this year. He is calm, empathatic and makes an effort to understand your problems.

“Alexander is one of the most laid-back people I've met this year. He is calm, empathatic and makes an effort to understand your problems. I approached him for some help with structuring my coaching program. Instead, he gave me clarity on how to structure it myself. […] Bottom line: I highly recommend him, especially if you are dealing with a lot of internal fights, aka self-doubt and negativity.”

Business Mindset Coach · LinkedIn recommendation, written as Alexander’s client (name withheld)
Screenshot of a LinkedIn recommendation written as Alexander’s client by the founder of Creativegarima, name redacted: Alexander is an incredible listener and truly understands people at their core.

“Alexander is an incredible listener and truly understands people at their core. When I reached out for help with my clarity about goals and personal growth, they didn’t just offer advice—they guided me to discover my own solutions. Their calm, empathetic nature made a complex situation feel manageable. If you need clarity and someone who genuinely cares, Alexander the person to trust.”

Founder, Creativegarima · LinkedIn recommendation, written as Alexander’s client (name withheld)
Alexander Plank speaking at a live workshop

Start with a free 20-minute Pattern Read

Bring one recurring moment from your work where pressure, doubt or an old response takes over. In 20 minutes we look at what tends to trigger it, how you respond, and what it may be costing you. You leave with a clearer view of what is happening and one practical next step.

No pitch, no pressure. If it feels relevant, we talk about what working together could look like. If not, you still leave with something.

Rather start on your own? The €9 Gameplan takes 10 minutes, privately, on your phone.

Something is running you right now.

What you can see, you can choose. What runs invisible, runs you. So: what would you choose if you did not have to prove anything?

You have a choice. You always had.